Finimize

With a daily newsletter that’s read by 800,000 people, Finimize is building a global community that understands the complicated world of finance.

Finimize’s CEO Max asked me to come and edit the newsletter for six months. It involved translating dense financial content into something accessible and fun for people with limited financial knowledge (like me).

I helped to increase the newsletter’s already-impressive open and click rates. And I wrote a heck of a lot of puns.

Read some emails

📮 No thankse, Danske
📮 Uber’s ridin’ dirty
📮 (Trade) war, what is it good for?

What they said

‘Luke's a pleasure to work with. He's taken to the Finimize style of speaking (conversational and jargon-free) like a duck to water and contributes helpful suggestions. He's got a strong command of language and acute attention to detail.’

— Carl Hazeley, VP Content