MarcoPolo Learning
The MarcoPolo Learning team makes the wonders of the real world accessible to kids everywhere through deliciously-designed, award-winning content.
MarcoPolo brought me in to write their brand guidelines, including a new tagline, mission and vision statements, and brand values. I also wrote new copy for MarcoPolo’s homepage and App Store description.
Finally, I created tone of voice guidelines for the company’s updated brand style guide, which helps to keep writing consistent across MarcoPolo’s various products.
Read some work
What they said
‘Luke is an accomplished writer, able to move fast to meet the needs of the business but without any compromise on quality. I was impressed with his intuitive sense of how to build trust and engage the consumer through language. He worked to help us refine and articulate company mission and values statements, and worked quickly to produce copy for multiple platforms and integrate into tone of voice guidelines for internal teams and partners. Luke was a real pleasure to work with – would highly recommend.’
— Sarah Tierney, COO